Savard Digital | Case Study

GraceKennedy Ltd. Skyrockets Email Subscribers Through Content Marketing

About GraceKennedy

GraceKennedy Ltd. is one of the Caribbean’s largest conglomerates, with several diversified companies in the Caribbean, Europe and North America.

They are also a company with 100+ year history as an importer and export of Caribbean and Latin American goods to Canada, USA, and UK.

GraceKennedy Ltd. has also long been the top selling coconut water brand in Canada.

“From the outset, their professionalism and commitment to excellence were evident. Savard Digital demonstrated a remarkable level of reliability, ensuring that all tasks were completed promptly and to the highest standards. Corey’s attention to detail was truly impressive, leaving no stone unturned in his quest to enhance our online presence. What truly sets Savard Digital apart is their innovative approach to SEO.”

Sherri Jackson
Marketing Manager, GraceKennedy Ltd.

Growth & Impact

Future-proofing their brand with SEO

Leveraging brand
recognition to become a
thought leader

GraceKennedy was struggling to scale traffic to their website despite having strong brand recognition.

With coconut water’s popularity on the rise, GraceKennedy needed to leverage their great reputation and large following they’ve built over 100 years to fend off smaller companies from eating into their market share during the coconut water boom.

Through a thought leadership content marketing strategy, GraceKennedy was able to secure top 3 and top 10 positions for the most searched keywords related to coconut water and coconut products.D

Results that Speak
Volumes

Over the course of 12 months, GraceKennedy saw these results: